Meet the Speakers

Jamie Trull, CPA, is a Financial Literacy Coach and Profit Strategist dedicated to empowering small business owners to maximize profitability and grow sustainably. With a background as a Finance Leader at Coca-Cola, Jamie transitioned from the corporate world to serve women-owned businesses as a Virtual CFO. Observing a critical gap in accessible financial resources for small business owners, she shifted her focus to financial education, using her CPA designation to break down complex financial topics into easy-to-understand strategies. Jamie has built a following of over 100,000 small business owners on YouTube and social media, where her guidance helps entrepreneurs achieve strategic growth and retain more profit. Her upcoming book, Hidden Profit, will be published by Simon & Schuster in October 2025, providing readers with essential tools to unlock their businesses' financial potential.

Joey Coleman helps companies keep their customers and employees. As an award- winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His two books have received critical acclaim and both were instant Wall Street Journal best sellers. Never Lose a Customer Again shows how to turn any sale into a lifelong customer and his newest book, Never Lose an Employee Again details a framework companies around the world can use to reduce turnover and increase employee engagement.

Collin is the co-owner of Funky Bunch Pet Care and co-host of Pet Sitter Confessional, the industry-leading podcast for pet care professionals. Alongside his wife, Meghan, he has built a high-end dog walking and pet sitting business known for professionalism, trust, and exceptional service. Through their podcast, they provide invaluable insights, expert interviews, and real-world strategies to help pet business owners grow and thrive. With over a decade of experience, Collin is passionate about elevating industry standards, fostering community, and making business ownership more sustainable.

Michelle Kline is the founder of DogCo Launch - the place where pet care businesses go to scale - and the DogCo Business Summit. Michelle founded DogCo Launch to meet a need she saw the pet care industry: real business education that also centered the business owner’s well-being in their growth pursuits. The DogCo Business Summit became the next natural extension of DogCo Launch - a place where companies can come together in person for 3 days to learn, grow, and scale, all in community with other like-minded business owners.

With over 18 years in the pet care industry, Robert Strickland is an entrepreneur and automation strategist dedicated to helping pet business owners streamline operations, save time, and scale effectively. As the founder of NextLevel Pet Businesses, Robert leads a community of pet industry professionals, providing guidance on leveraging automation, AI, and technology to enhance client experiences and maximize efficiency. In addition to coaching and consulting, Robert owns and operates a successful pet sitting and dog walking business, giving him firsthand insight into the challenges pet care professionals face.

Doug the Dog Guy is the largest YouTuber in the pet sitting and dog walking industry with over 7,000 subscribers. In his session for the DogCo Business Summit, he will show you how to grow an audience of your own, how to get monetized, and ultimately how your business will benefit from growing a channel!

Mikaela is the founder of Pet Marketing Unleashed and host of The Pet Marketing Unleashed Podcast. She helps petpreneurs build stress-free businesses with strategic branding and websites that work hard for them—driving traffic, engaging clients, and boosting visibility online. A proponent of seamless onboarding and client-attracting brand personalities, Mikaela equips pet business owners with the tools, education, and templates to attract and onboard their dream clients with ease.

Joe’s journey began with dog walking in 2008. Before starting WalkerScout, his most significant career accomplishment occurred in 2018 when the dog walking team he recruited performed over 60,000 dog walks. WalkerScout was inspired by Joe’s time with a recruitment process outsourcer servicing the airline industry and his success building pet-care teams in Chicago. Joe saw the opportunity to better serve the pet care community by creating the first national recruiting solution designed for the pet care industry. In 2019, Joe began hiring for growing businesses in Illinois, California, and New York. Since 2023, Joe had public speaking engagements at the NAPPS, FPSA, IBPSA, and Pet Boarding and Daycare conferences. Joe has also published an article with PSI. In 2024, Joe was invited to join an elite group of pet care industry experts with the PIN Network.

Angela Reinbacher started her dog walking and pet sitting business in the heat of the pandemic in September 2020. At first, growth naturally came and she was one of those business owners who relied on word of mouth marketing, until... she debated closing the business in 2023 due to low revenue. After spending more than she was making, Angela took the leap of faith to try new marketing tactics that transformed her business from a cash eating machine to a prosperous business.

Austin Tuck is the owner of Tuckered Out Dog Walking in Richmond, VA. In March of 2024, Austin introduced an exciting new Shelter Sponsorship program where anyone can purchase a walk through their website that goes towards a walk with a shelter dog. The program has been exceptionally popular and successful, attracting donors from all across the country, consistently increasing company revenue, and positioning the company as a reputable brand with a cause that people want to get behind. Austin is a passionate advocate for animal welfare who feels an immense sense of purpose in this initiative, and will be helping illuminate a pathway for other companies to do the same.

Dave Peterson is the former Email Marketing Director for Utah-based ad agency, Creatably, and has helped dozens of brands automate and scale their revenue through email. He is now based in Maryland, where he runs Bethesda Dog Walkers and has gained industry-specific insights to help pet care businesses of all kinds.

Marcy Santos founded The Right Fluff Pet Sitting in 2017, growing it from a solo operation into a thriving luxury pet care company serving Montgomery County, Maryland. Drawing from her background in management consulting and experience coaching small business owners, she has successfully positioned her company in the high-end market while maintaining sustainable growth. Known for her data-driven approach to business decisions and authentic leadership style, Marcy guides other pet care owners through the challenges of premium service pricing, market positioning, and developing their leadership style. When she's not analyzing industry trends or connecting with fellow business owners, you'll find her spending time with her Chihuahua mix, Colonel Brandon, who serves as the company's Chief Morale Officer.

Shane McKenzie's journey from a young VP of a rapidly growing startup to a respected leadership coach is a story of transformation. Despite early success in growing the company to over $32 million in sales, Shane's leadership style was flawed, characterized by micromanagement and fostering fear. A pivotal meeting with HR forced him to confront these shortcomings and completely rebuild his approach to leadership. Determined to change, Shane developed a new leadership process focused on empowering others and creating agile leaders. This success led him to found Relevant Leadership Solutions, where he now coaches teams from companies like Chick-Fil-A and the United States Navy. Shane's mission is to help leaders clarify priorities, foster accountability, and build thriving, self-managed teams. Through his work, Shane demonstrates that while talent may outpace experience, there are ways to bridge this gap and turn potential into enduring success. His approach empowers leaders to have a greater impact both in their careers and their personal lives.