GROW. SCALE. THRIVE.
2026 DogCo Summit
October 2—4, 2026
Winston-Salem, North Carolina
FRIDAY WORKSHOP
2 DAYS OF SPEAKER SESSIONS
MEALS, NETWORKING, & MORE
JUST ANNOUNCED
Meet the 2026 DogCo Summit speakers
2026 WORKSHOP
NEVER LOSE A PET CARE CLIENT AGAIN
Troubleshooting Customer Retention with Joey Coleman
FRIDAY, OCT 2, 2026
1–5 PM EST
Bestselling author and business coach Joey Coleman will return to lead the 2026 DogCo Summit conference workshop. 2025 workshop attendees learned all about employee retention, and this year, we’re focusing in on client retention for pet care businesses.
For almost twenty years, Joey Coleman has helped organizations retain their best customers and employees. He is an award-winning speaker and the bestselling author of Never Lose A Customer Again and Never Lose An Employee Again.
2026 KEYNOTE
MAKING THE CLIENT THE HERO
Building A StoryBrand with Donald Miller
SATURDAY, OCT 3, 2026
9 AM EST
With conference programming centered on client experience and retention, bestselling author and StoryBrand CEO Don Miller will deliver the 2026 DogCo Summit keynote address, Making the Client the Hero. Miller will share messaging strategies that position pet care clients as the hero of the story, and ways that pet care businesses can create experiences that center customers and inspire longterm loyalty.
Don Miller is the CEO of StoryBrand AI and Coach Builder. He is the author of several books including the bestsellers Building a StoryBrand 2.0, Marketing Made Simple, Coach Builder, and How to Grow Your Small Business.
